I have to say, this was a very pleasant read. I expected it to be a thinly vield ad for some new business, but it was actually very insightful.
Seems to me like the author's failure taught them a valuable lesson about what they actually valued vs. what they thought they valued.
I would like to see more tech companies like Gumroad; that is companies whose focus is not on IPO and quick aquisition, but instead, on the quality of their product/service and the prosperity of the customers/users.