Seems like a classic "meaningless anecdote" type article. I understand why they are written this way, but it irritates me: "Let's address a common issue which mysteriously, science has not managed to solve by applying some science!" immediately followed up by "Here's a completely unscientific observation that I will imply you should interpret as some sort of evidence".
I can't help but think that such writing does more harm than good in that it probably convinces a lot of lay people that this is how scientists operate, resulting in them having little to no faith that science itself is a rigorous discipline.
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