Naturally people went to the barricades for it, in a classic example of bikeshedding and Wadler's Law (programmers will fight to the death over trivial syntax disagreements and just shrug at profound changes to semantics and architecture)
Assignment expressions perform the assignment and also return the value of the assignment. So you can assign and test a conditional at the same time. It's quite an elegant alternative to some quite verbose repetitive code you would otherwise have to write in some scenarios.
f-strings was another Python 3 idea that was pre-dated by an implementation in C# [1] ($-interpolation) and it was a popular idea in that language too.
I don't want to proffer an opinion on PEP 572 since I haven't followed the discussions, but these things have been "bench-tested" in other languages and not been found wanting, so I do wonder a little bit about the true cause of the controversy.
[1] https://docs.microsoft.com/en-us/dotnet/csharp/language-refe...