1.1.1.1: Fast, privacy-first consumer DNS service

This is the Cloudflare resolver, right? What's the "privacy-first" part about? It's just another third party DNS host. They haven't changed the protocol to be uninspectable and AFAIK haven't made any guarantees about logging or whatnot that would enhance privacy vs. using whatever you are now. This just means you're trusting Cloudflare instead of Comcast or Google or whoever.

Yes they have:

"Privacy First: Guaranteed. We will never sell your data or use it to target ads. Period. We will never log your IP address (the way other companies identify you). And we’re not just saying that. We’ve retained KPMG to audit our systems annually to ensure that we're doing what we say.

Frankly, we don’t want to know what you do on the Internet—it’s none of our business—and we’ve taken the technical steps to ensure we can’t."

Serious question: where is that quote from? The link above is just to the resolver address.

Quote is at: https://1.1.1.1

Not opening for me.