> DNS resolvers inherently can't use a catchy domain because they are what have to be queried in order to figure out the IP address of a domain. It's a chicken and egg problem. And, if we wanted the service to be of help in times of crisis like the attempted Turkish coup, we needed something easy enough to remember and spraypaint on walls.
In fact, people wrote that DNS address on walls just to get away with the censorship of the government so you wouldn't be helping the government..