1.1.1.1: Fast, privacy-first consumer DNS service

This is the Cloudflare resolver, right? What's the "privacy-first" part about? It's just another third party DNS host. They haven't changed the protocol to be uninspectable and AFAIK haven't made any guarantees about logging or whatnot that would enhance privacy vs. using whatever you are now. This just means you're trusting Cloudflare instead of Comcast or Google or whoever.

On the contrary, they've taken 2 big steps that are better than ISPs (not sure about Google):

* no logging

* DNS over HTTPS

Google is one of the first ones using DNS over HTTPS.

BTW if you want to use DNS over HTTPS on Linux/Mac I strongly recommend dnscrypt proxy V2 (golang rewrite) https://github.com/jedisct1/dnscrypt-proxy and put e.g. cloudflare in their config toml file to make use of it.

The whole point of encrypting DNS traffic is to hide it from the likes of Google.

For me personally it is much more important to hide my DNS traffic from my ISP instead of Google, etc., even though I don't live in the US.

I pay them to access the internet, every further information they gather about my internet activity does not mean any benefit for me.

This does not make sense. Either people are not concerned about hiding their traffic or if they are it follows they would be equally if not much more concerned about Google that can track them across devices and build far more indepth invasive profiles than the ISP.

Aside it's strange https everywhere has been pushed aggressively by many here under the bogeyman of ISP adware and spying while completely ignoring the much larger adware and privacy threats posed by the stalking of Google, Facebook and others. It is disingenuous and insincere.

Most fears of ISPs have been stoked primarily by tech companies, who invest a lot more money into marketing than the ISPs do.