1.1.1.1: Fast, privacy-first consumer DNS service

This is the Cloudflare resolver, right? What's the "privacy-first" part about? It's just another third party DNS host. They haven't changed the protocol to be uninspectable and AFAIK haven't made any guarantees about logging or whatnot that would enhance privacy vs. using whatever you are now. This just means you're trusting Cloudflare instead of Comcast or Google or whoever.

"We will never log your IP address (the way other companies identify you). And we’re not just saying that. We’ve retained KPMG to audit our systems annually to ensure that we're doing what we say."

Now, audits are generally not worth very much (even, perhaps even especially, from a Big Four group like KPMG), but for this type of thing (verifying that a company isn't doing something they promised they would not do) they're about the best we have.

>"Now, audits are generally not worth very much (even, perhaps even especially, from a Big Four group like KPMG)"

Indeed, see the recent KPMG scandal:

https://www.marketwatch.com/story/kpmg-indictment-suggests-m...

They were also implicated in tax evasion schemes in Canada.

http://www.cbc.ca/news/business/canada-revenue-kpmg-secret-a...