1.1.1.1: Fast, privacy-first consumer DNS service

This is the Cloudflare resolver, right? What's the "privacy-first" part about? It's just another third party DNS host. They haven't changed the protocol to be uninspectable and AFAIK haven't made any guarantees about logging or whatnot that would enhance privacy vs. using whatever you are now. This just means you're trusting Cloudflare instead of Comcast or Google or whoever.

"We will never log your IP address (the way other companies identify you). And we’re not just saying that. We’ve retained KPMG to audit our systems annually to ensure that we're doing what we say."

Now, audits are generally not worth very much (even, perhaps even especially, from a Big Four group like KPMG), but for this type of thing (verifying that a company isn't doing something they promised they would not do) they're about the best we have.

Worth noting they have already edited the article (less than 2hours later) and taken out the "We will never log your IP" bit...

"We committed to never writing the querying IP addresses to disk and wiping all logs within 24 hours."

"While we need some logging to prevent abuse and debug issues, we couldn't imagine any situation where we'd need that information longer than 24 hours. And we wanted to put our money where our mouth was, so we committed to retaining KPMG, the well-respected auditing firm, to audit our code and practices annually and publish a public report confirming we're doing what we said we would."