Unknown Mozilla dev addon "Looking Glass 1.0.3" on browser

Looks like it's a promo for Mr Robot, which is really not ok.

> What's happening? Are you a fan of Mr Robot? Are you trying to solve one of the many puzzles that the Mr Robot team has built? You’re on the right track. Firefox and Mr Robot have collaborated on a shared experience to further your immersion into the Mr Robot universe, also known as an Alternate Reality Game (ARG). The effects you’re seeing are a part of this shared experience.[0]

EDIT: looking at this[1] comment, perhaps it's not a promo?

[0]: https://support.mozilla.org/en-US/kb/lookingglass [1]: https://www.reddit.com/r/firefox/comments/7jh9rv/what_is_loo...

Seems kind of like it is part of an ARG. I can't say I'm totally against something like that; Mozilla's gotta make money somehow, and as long as it's not selling out user privacy it's a better tradeoff than Chrome.

However they're experimenting with selling user privacy to 3rd party companies, with small percentage of users in Germany (it's enabled by default).