The whole idea that you can pay creators instead of watching ads is obviously a good one, and this is really the best attempt so far at actually solving the problem. Someone suggested implementing this as a chrome extension -- Really? They took an ambitious route with building their own browser, but that's obviously the correct move if Brave's goal is to transform the way ads and monetization work on the internet, which if you haven't paid attention, is currently destroying everything good about the Web and eating away at the values of civic society (again, see recent congressional hearings on Russian Manipulation if you've missed the news)
(Disclosure: I hold a small amount of BAT, but mostly discouraged by the finnicky nature of some of these comments that want Everything to be Perfect Overnight without realizing the scale of the problem that Brave/BAT are trying to accomplish)
Edit: If you want more reading on the subject of how screwed the digital content monetization industry is, this link is also sitting on Hacker News a couple stories below this one.
http://talkingpointsmemo.com/edblog/theres-a-digital-media-c...