There are really only a couple problems: consumers have become accustomed to freeloading, and that there's no system in place to enable micropayments for content. Once we figure out a way to enable paying, let's say, $0.01 to watch a video or read a news article, the web will fundamentally change in a positive way.
"Consumers" (a problematic term) need a refrigerator to keep food cold, figuratively speaking. They don't need "content." If money is what people care about, they should get into the refrigerator business. (In China, since that's where it is now.)
The web isn't a money machine. If everybody who wanted to get paid for it, got the hell off it or was starved off it, that also would lead to the positive fundamental change of which you speak. Just sayin'.