even just the startup's name "Bodega" told us locals and natives -- the involuntary first-wave recipients of Silicon Valley's fucked up experiments with our lives -- all we needed to know.
FIRST wave? You think this is first? The fact the battle is over branding at all is the biggest sign the war is already over regarding "Silicon Valley's fucked up experiments with our lives."
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There is nothing new about saying the Valley's products are out of touch, or positioned to change the physical landscape of society in a destructive way, or replacing personal interaction with web forms and call trees, or do damage to user's psyche just to maximize engagement and ARPU. Likewise there is nothing new about "internet threatens mom & pop business model." And in the grand scheme of things, bodeags are of the category "mom and pop".
Has everyone become this accustomed and propagandized to the inevitability of business models crushing unnecessary positive aspects of the end user's experience/culture in the name of profit? Where the "we'll do it cheaper, so just forget everything you loose in the process" idea is so ingrained that the only thing that can light up anyone's brain anymore is crossing into the hot political topic of appropriation?