You can do ok running vending machines, but it isn’t any kind of disruptive business. I wonder what kind of spin they put on Bodega to sell it to investors.
"Imagine if Facebook was vending machine. There are over 7 Billion people in the world today who could potentially use a vending machine! And if we can capture just half that market and convince them to spent just a dollar a day each that's over 1 Trillion Dollars a Year! We will Disrupt the whole vending machine industry by using cutting edge Cloud Technology, Deep Learning, State Of The Art Facial Recognition and Advanced Social Graphs to make sure that each of our vending machines has a uniquely curated selection of the best Locally Produced, Organic products. And of course all of these features will be tightly integrated with our Truly Amazing App. This will be the perfect companion for the Digital Nomad Generation of the Future!"
Putting these inside building lobbies means they can serve far fewer people than a regular vending machine; their costs have to be far better than a regular vending machine for this plan to make sense.