Women are sick of being 'women in tech'. Being 'women speakers' at cons. They just want to be judged on their merits. Quotas are a check balance FOR quality not instead of. That you are finding and eliminating barriers to the best candidates in the hiring process because if you were doing it properly then there would be a balanced hire reflective of society at large. There should be no need for the quotas because as we all know there is no scientific evidence of any gender-based aptitude advantage. However it is evident from the numbers and in the wrongheaded attitudes of some people that there is some considerable adhesion to outdated, backward stereotypes. Yonatan Zunger also ex-Googler explains the diversity policy when he replied to the memo: https://medium.com/@yonatanzunger/so-about-this-googlers-man...
I concur with him 100% and find it extremely frustrating that these old prejudices persist among otherwise intelligent people.