I worked at Google, and Alan Eustace, Google's most emphatic champion of gender diversity when I worked there, repeatedly emphasized that Google couldn't lower its hiring bar for women candidates, because that would hurt the reputation of women already there
The main forms of gender-diversity outreach that I remember Google engaging in were 1) programs for young girls, to introduce them to programming, 2) programs for women in college, to advocate for their studying computer science, and 3) the grace hopper conference for women who are engineers now. All those seem in line with the author's suggestions.
This article (and the letter last week, and similar rhetoric) really feel like they're attacking a strawman to me. I left a while ago, but have things changed that much?
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