No way they can bring in more investments (although maybe they could get a loan). Given the changes and their runway, I honestly see Lyft managing to outpace Uber in the next 12 months.
- Cut back on actions and strategies that only make sense in the context of massive continued growth.
- Set prices to sustainable levels even though that means the buy-on-price segment of your customer base goes away. That's an ultimately unprofitable race-to-the-bottom segment you don't want anyway.
- At that point, potentially pull out of places where you don't have the critical mass to operate--especially in non-US markets where there are probably fixed costs to operate.
- Autonomous vehicles? That's going to happen over a decade or three timeframe that's utterly irrelevant to Uber even if a first mover advantage was defensible.
- And, yeah, the company is now far less valued to investors but it can potentially at least stay intact as a viable business.