Amazon Go

Companies have been discussing "checkout-less" stores since forever, but nobody has been brave enough to do it due to the perceived threat of shoplifting.

And while shoplifting is a legitimate threat, are non-shoplifters going to be turned into shoplifters without a checkout? Are normal shoplifters stopped by checkouts? These are the core questions, and until it is tested nobody will know for sure.

Target is getting awfully close to this. With their Cartwheel app you're meant to scan all your items as you shop (so it auto-applies coupons and discounts); but they haven't taken it to the next logical step and allowed you to provide your Cartwheel output at the checkout for checking out.

I will say that the way Target has implemented smartphone barcode scanning makes me think that there might be a future in all this. It is extremely painless, they just need to stop kicking you out of the scan screen when it finds a discount (i.e. it doesn't kick you out if no discount is found, but does when a discount IS found, that's problematic for efficiency reasons).

In the UK, Tesco have been running a 'Scan as you Shop'[0] thing for a couple of years now. Customers pick up a scanner as they enter, scan their items as they go into their cart, and they have special checkouts which read your scanner.

There's a random chance that your scanner will be audited by a human against the contents of your shopping cart. Usually the first time you use it, then it backs off.

[0] http://www.tesco.com/scan-as-you-shop/

Tesco started that back in the late 90s and Sainsburys also did it 5+ years ago, then Tesco seems to have had another go at it recently.

edit: Safeway was first, in 1997

The Camden store illustrates the progress Safeway has made in other directions too. As part of its customer friendliness, Safeway was the first of the major food multiples to introduce self-scanning, the system it calls Shop & Go.

http://www.managementtoday.co.uk/uk-safeway-follows-leader/a...

Our local store installed them to great fanfare back in the 90s, kept them for about a year, then quietly removed them. I was always very curious as to why: perhaps they didn't get used very much, or perhaps customer satisfaction with them was low.