Amazon Go

I worked at a grocery store for several years, and one thing I recall is customers CONSTANTLY putting items back in a random aisle, rather than where they found it.

I wonder how this tech deals with that? Maybe they figured that out, too. But I was amused in the video when I saw the customer putting it back where it belonged, because that's not how I remember that going...

All that said, this is fantastic and exciting.

Edit: I also hope they're already thinking about EBT cards and WIC.

Avoiding getting charged is an incentive to put it back in the right place that doesn't exist currently. Maybe not even where you picked up just a discard area

Yeah, or it's an incentive to not shop there at all. You can't just use "incentive" as a reason why you expect to succeed with a UX that punishes your users for small mistakes.