Amazon Go

This is amazing, I admire Amazon for their boldness. It seems very practical for users. I assume that you can dispute charges with the app and that they store the footage of you to resolve disputes. I'm sure they'll need some times to tune the algorithms. But disputing a charge via an app is better than to wait in line. Kudos to Amazon for innovating.

It's definitely an interesting technology and a bold idea, but personally I have far more issues with grocery stores than just a 2m line.

For me, the far more time consuming part are:

1. Finding where something is (yes, after months you'll slowly memorize it all, but when you're new to a grocery shop, this easily takes 3-4 minute per item you need.

2. Choosing between the dozens of options.

The other day I went in this new store just to buy a shampoo and a mouthwash. For each there were over 30 near identical products and I spent way longer than necessary deciding which to go for.

With amazon fresh, I can at least search for a specific product, and also read reviews and specifics right there on the page. Amazon Go doesn't solve any of those problems...

It feels silly to me to create a whole store just to solve a tiny little problem that is grocery lines.