Amazon Go

They will most certainly be tracking a lot more than just you picking up your item. The data they collect about shopping behavior will be interesting.

Like, how long I hesitated before I picked up something, what I had already in my "cart" at the time, what deals I looked at but passed on, etc.

Insurance companies will love it the most.

explain

So you eat lot's of unhealthy stuff?

While we are covering your high blood pressure medication?

Well, I guess we'll just increase your rates then...

I doubt Amazon is in the business of selling your data to insurance companies.

Only because its not profitable yet? Or do you have some other reason?

Why wouldn't they, have they demonstrated some level of ethics or concern for personal privacy?

Because it's literally line 1 of their privacy policy about sharing user data.

>Information about our customers is an important part of our business, and we are not in the business of selling it to others.

https://www.amazon.com/gp/help/customer/display.html?nodeId=...

That may be true today but in future, all they need to do is notify you that there has been a change in their privacy policy to permit them to share it with third-parties.

Maybe, but does it pass the test of "Would it make sense?". Ok sure Amazon could make a few bucks by selling the data to health insurance companies but does it make sense for Amazon to do that? Amazon customers find out, get mad and then stop buying stuff on Amazon. Health insurance companies know their customers buy junk food. There's tons of data about buying habits and population stats of cardiovascular disease, diabetes and obesity. Their premiums already incorporate all this. Knowing the buying habits of their customers on Amazon isn't going to be of much value to them.