I remember having a discussion with a developer doing these RFID based solutions. He said one tag was back in those days about 10-15 cents each, which is way too much for supermarkets.
Talking about Rewe and German supermarkets, it's unbelievable how horrible the whole experience of doing grocery shopping is here in Germany. You almost always need to queue a lot, there is no space to pack your groceries and the cashier don't give you any time to pack until pushing the next customer's groceries to the small space.
They try to be efficient here, but the reality is quite chaotic.