When I started reading the description, I thought: "someone finally delivered on that RFID pitch of just walking out of the store". Was surprised that it's actually computer vision.
replies(3):
Assume that having a single cashier costs $15 per hour. Assume that an RFID tag costs $0.05. Assume that in average a cashier handles 1 item for only 5 seconds (including payment).
That means that a cashier can handle 720 items per hour, and that costs the supermarket $15. Having RFID tags for 720 items would cost $36. That's still a ~$20 dollar difference, which still amounts to ~$0.028 per item.
I would be willing to pay that if that means i can forgo the checkout lines.
The big problem is: Most people are not willing to pay for that :) Depending on the product, 1-2 cents might be your whole margin.