Amazon Go

I wonder how much extra revenue a typical store can expect from the “impulse buy” sections at checkout counters? Unless the entire exit to the store is littered with impulse-buy displays, they might be losing that chunk of revenue and have to make up for it somehow.

Also, it already seemed more convenient to not go to the store in the first place (ordering online), especially for the kinds of items in packages that would work well at this type of store. The missing convenience was one that store employees could give you: let you pick out the fresh things you want (like produce and baked goods) and have someone box those up for you and even ship them to your house.

Amazon didn't build this to generate extra revenue on 'impulse buys', they built it to collect a fuckton of data. And while they own the retail space, delivering fresh food isn't easy with their infrastructure. I'm guessing they'll Beta the Amazon Go system for a few years, then offer it as a service to existing Grocery chains. THEN fresh food delivery will be a snooze, since Amazon will have access to the Whole Foods down the road.

> delivering fresh food isn't easy with their infrastructure

Don't they already have pretty widespread grocery deliveries?