I hate it when companies offer a "how this works" section that doesn't actually tell you a damned thing about how it works.
* How does my Amazon account get associated with the items I take?
* How are items detected when leaving the store? If my friend and I walk out side by side, how does it know (if it does) which items are mine and which are hers?
* What happens when someone picks up an item and leaves without first doing whatever check-in/registration/setup is necessary?
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