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Amazon Go

(amazon.com)
1247 points mangoman | 1 comments | 05 Dec 16 14:57 UTC | HN request time: 0.209s | source
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vyrotek ◴[05 Dec 16 15:28 UTC] No.13105929[source]▶
They will most certainly be tracking a lot more than just you picking up your item. The data they collect about shopping behavior will be interesting.

Like, how long I hesitated before I picked up something, what I had already in my "cart" at the time, what deals I looked at but passed on, etc.

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1. swalsh ◴[05 Dec 16 16:08 UTC] No.13106331[source]▶
I did some contracting for a large retailer many years ago, back then we did some experiments embedding rfid in shopping carts so we could collect data. We learned A LOT from that (don't know if we did it, but we threw around the idea of different UPC codes on candy in the front vs candy in the back during holloween). I wouldn't be surprised if this is one more tool for Amazon to dominate the data collection game.