Also, ceo of reddit looks like a horrid job.
It is serious, though, to not discount reddit as important.
The point is that you shouldnt, generally speaking, take reddit as a serious place (puns, memes, trolls, inside-jokes, meta, etc) -- but it is HAS accomplished something very significant; actually achieving being the Frontpage of the Internet....
Look at the chaos and beauty that reddit's userbase can create...
Dont take reddit seriously - but take the people who use reddit serious. Seriously.
if you can leverage them as a LOIC you can achieve some amazing things --- or fuck up really bad...