This is why Theranos was such an effective scam: the current culture of "innovation" is so heavily based in software, an unconstrained space where a creative wunderkind can make great advances, it thinks all problems can be solved through sheer thinking outside the box, "disruption," and dreaming big. Those are all good things to try, but I don't think it's a coincidence Silicon Valley-based big-dreaming startups aren't doing nearly as well as big, boring research labs with heavy understanding of the science and measured goals.