It's also (almost) a subset of Python, and possibly other languages. The benefit is that it is trivial to remember, because you already know the syntax. And you can not just eval it (which you if course shouldn't do if you didn't write the JSON yourself), but more important you can just copy it into your code. Or start with a object literal in code, and when it grows, or you want to use real-world data, switch to an external data source.
There are a couple of projects which extend JSON. I believe an ideal JSON superset would be compatible with ECMAScript 6 object literals, and have comments and trailing commas.