I'd love to know who made this decision, apparently giving it less thought than what they were going to have for lunch. Whoever it was doesn't understand how communication works, and should probably not be in charge of decisions like this.
Interestingly, it's a giant middle finger not just to gun nuts, but to millions of people on both sides of debates about gun control, the militarization of law enforcement, etc. (Not to mention a kinda creepy form of infantilization.)
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