A prime UI design principle -- which is also an education principle -- is that you have to start where the learners/users are. ("All learning happens on the fringes of what you know" -- David Ausubel)
For children especially -- and most humans -- a main way of thinking and learning and knowing is via stories. On the other hand most worthwhile ideas in science, systems, etc. are not in story form (and shouldn't be). So most modern learning should be about how to help the learner build parallel and alternate ways of knowing and learning -- bootstrapping from what our genetics starts us with.
And -- everything we are immersed in causes "normal" to be reset, for most people invisibly. This should be a conscious part of the "helping learning" process.
This could be too elliptical an answer ...