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Ubuntu on Windows

(blog.dustinkirkland.com)
2049 points bpierre | 1 comments | | HN request time: 0s | source
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takeda ◴[] No.11392296[source]
Surprised I don't see anyone else mentioning this.

This looks to me like typical Microsoft strategy that they utilized a lot 25 years ago.

1. when not leader in given market, make your product fully compatible with competitor

2. start gaining momentum (e.g. why should I use Linux, when on Windows I can run both Linux and Windows applications)

3. once becoming leader break up compatibility

4. rinse and repeat

Happened with MS-DOS, Word, Excel, Internet Explorer, and others.

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osweiller ◴[] No.11393408[source]
HN had a huge influx of developers who predominately (or only) work on the Microsoft platform, and it has been readily apparent in the stories that rise to the top, and the dominant reactions (e.g. cynical takes are quickly transparent. Exaggerated "this changes everything!" comments rise to the top). This isn't necessarily a bad thing, but it does heavily slant the coverage and slant of the conversation.

And as you said, there is nothing new in this. The whole "hell freezes over" thing gets a bit old because Microsoft has done this same routine countless times before. When they are the underdog, seeing a fleeing userbase, etc, they pragmatically veer towards open and integrated. When they aren't, they close off and exploit. (see Microsoft's arrogance and hubris as they exalted in their success with the Xbox 360 -- early initiatives like XNA, their unloved community gaming thing...abandoned and left to die -- and now that they're losing with the Xbox One, once again that wonderfully open and accommodating company returns again. People pretend it's new.

Another example I would give is MSN Messenger -- Microsoft did a loud, public campaign, including taking out ads in newspapers, pushing an open messaging platform, interoperations, etc. Microsoft had just started to get into the messenger game, so of course they didn't want to be kept out via the network effect.

Then, of course, MSN gained users (being pushed on users, automatically configured, tends to do that). Microsoft made a complete 180 in approach. Soon they incorporated an expensive licensing program that third party apps had to use to interoperate with MSN Messenger, endlessly doing technical fixes to block third party access.

What happened to that gregarious, open and cooperative Microsoft that was taking out ads to implore AOL for blocking access? The situation changed, and suddenly it wasn't in their interest anymore.

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copperx ◴[] No.11395374[source]
> Soon they incorporated an expensive licensing program that third party apps had to use to interoperate with MSN Messenger, endlessly doing technical fixes to block third party access.

I remember this clearly as if it was yesterday, because I tried and failed to build a Messenger-compatible client. They defended exclusive access to the API fiercely.

Their attitude seems so petty now in retrospect.

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1. ts330 ◴[] No.11395868{3}[source]
Oh stop complaining like MS is the only company to do this. Twitter is just as complicit in this sort of behaviour. If you're going to base your entire business on someone else's platform, don't start complaining when the earth shifts and you suddenly find yourself without foundations.

You take risks and bets in life and business. Use the tools that give you the greatest flexibility and build a robust business. In this case, these announcements increase that flexibility.

While everyone here keeps complaining and debating Embrace/Extend/Extinguish, someone is embracing the changes and out-executing them. I know which I'd rather be.