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2049 points bpierre | 1 comments | 30 Mar 16 16:35 UTC | HN request time: 0.205s | source

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takeda ◴[30 Mar 16 19:39 UTC] No.11392296[source]▶

Surprised I don't see anyone else mentioning this.

This looks to me like typical Microsoft strategy that they utilized a lot 25 years ago.

1. when not leader in given market, make your product fully compatible with competitor

2. start gaining momentum (e.g. why should I use Linux, when on Windows I can run both Linux and Windows applications)

3. once becoming leader break up compatibility

4. rinse and repeat

Happened with MS-DOS, Word, Excel, Internet Explorer, and others.

1. partycoder ◴[31 Mar 16 07:18 UTC] No.11395525[source]▶

What you describe is the "embrace, extend and extinguish" strategy.

This is well known and I think it would be really hard to pull off the same trick again.

Ubuntu on Windows