This looks to me like typical Microsoft strategy that they utilized a lot 25 years ago.
1. when not leader in given market, make your product fully compatible with competitor
2. start gaining momentum (e.g. why should I use Linux, when on Windows I can run both Linux and Windows applications)
3. once becoming leader break up compatibility
4. rinse and repeat
Happened with MS-DOS, Word, Excel, Internet Explorer, and others.