How Product Hunt really works

Startup advisors regularly take stakes in the full %'s? Since when? We have tons of advisors none of them have ever asked for a stake.

This was an odd assertion in the article. Advisors (excluding those who are also investors) often get some shares, but several percent is ludicrously high for just advice. The expected number is probably closer to 0.1%.

I can imagine a point for a highly active advisors pre-launch who has certain deliverables, but only then and definitely not more than a point.

This assertion in the article is where it became clear to me the author just didn't do any research into the marketing channel they were hoping to gain value out of. Most 'straight to the frontpage' hunts come from a product geek submitting a product they found on their own, or via email/tweet etc from the makers. And yeah, pre-launch advisors don't take any equity.