From what I gather from the other comments, it looks like most likely Homejoy's liquidator (Nortonsgroup) has sold Homejoy's user data to Homeaglow.
Homeaglow copied and rebranded their own tech as Fly Maids to service this user list.
replies(4):
Homeaglow copied and rebranded their own tech as Fly Maids to service this user list.
No sale here.