Digging into trademarks, incorporations and S-1's is a weird little obsession of mine..
That said, my initial findings are that Flymaids is directly related to Homejoy. Under Privacy link of Flymaids it states "In the European Union, we are Fly Maids Europe Limited, a company incorporated in England and Wales (registration number 8883585) with its registered office address at 14 Whittonditch Road, Ramsbury, Marlborough, Wiltshire, United Kingdom, SN8 2PY."
If you lookup the registration number at Wales Companies House, it shows owner as "HOMEJOY EUROPE LIMITED"
https://beta.companieshouse.gov.uk/company/08883585
FWIW, they changed their registered address on 8/7/15, ten days short of their announcing to cease operations: http://bit.ly/1kbHtyJ
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