So, it looks like there is 3 distinct yet related sites that we have been able to dig up.
http://www.flymaids.com/ http://cleanr.ca/ http://www.homeaglow.com/
My hunch is that there is more. They all seem to share a lot in common.
Credit for digging these up: https://medium.com/@bradbatt/their-css-references-brands-hom... https://news.ycombinator.com/threads?id=phonon