https://blog.mozilla.org/security/2013/01/29/putting-users-i...
"Users should have the choice of what software and plugins run on their machine."
https://blog.mozilla.org/theden/2014/12/15/introducing-a-sma...
"Firefox is dedicated to putting users in control of their online experience"
More recently:
https://blog.mozilla.org/blog/2015/06/02/firefox-puts-you-in...
"Firefox Puts You in Control of Your Online Life".
The slogan, as found on https://www.mozilla.org/en-US/firefox/new/ , is now "Firefox is created by a global non-profit dedicated to putting individuals in control online." I believe it used to be "users" - see above - but was silently changed. I suppose these "individuals" are the people at Mozilla...?