I use Rust and C at work. I quite enjoy Rust, but I currently have no reason to believe C won't outlive it, by a lot.
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I wonder if this is it's killer feature - compatibility with the C ABI.
Almost all non-C language offer that feature. The additional thing of the Zig toolchain is that it can also compile C/C++/ObjC projects without requiring a separate compiler toolchain, e.g. the Zig compiler toolchain is also a complete C/C++ compiler toolchain.