Meta playbook.
Netflix was a great product innovator for a long time but now that they're running out of ideas they're pivoting to acquisitions.
I guess one big difference is that their direct competitors aren't startups - they're Amazon, Apple, etc. - so perhaps this plays out more as a race to acquire studios, IP, and creative talent.
Then if/when they have a monopoly they'll charge $20 a month and still play ads every 5 min and we'll be back to cable.