On the MoE model and conflicting information: You've hit the core challenge. My approach: CoThou doesn't replace fact-checking, it's a tool for presenting your version alongside existing sources. If someone asks ChatGPT about your company, ideally it will say: "According to their official CoThou profile with a link, they claim X. Other sources say Y." We're not trying to suppress conflicting info. We're giving businesses a canonical source so AI engines have something authoritative to cite in addition to Wikipedia, news, etc. For researchers: Academia already has this solved—peer review, citations, ORCID. We're just making that structured data accessible to AI parsers.
The harder problem is bad actors, someone could create a profile with false claims but i'm working on it: Right now, we rely on - requiring citations and - domain verification for businesses.
Long-term, we're exploring reputation scoring and community flagging. Does that answer it, or should I dig deeper into any part? —Marty