It's classic Apple to spend over a decade insisting that that glossy screens were the best option, and then to eventually roll out a matte screen as a "premium" feature with a bunch of marketing around it.
If anything, Apple was right back then.
Glossy has so many benefits for the places where you’d use a computer, it’s not even close. Having the option to pay premium for those few that work in environments where matte helps them makes sense. I’d pay money for my display to not be matte.