It's classic Apple to spend over a decade insisting that that glossy screens were the best option, and then to eventually roll out a matte screen as a "premium" feature with a bunch of marketing around it.
It's certainly on brand for Apple to face widespread criticism in the past for having matte screens as the default (computer magazines of the day found that matte finishes made screens too dim) only to face renewed criticism for dropping the thing they were previously criticized for.