It's classic Apple to spend over a decade insisting that that glossy screens were the best option, and then to eventually roll out a matte screen as a "premium" feature with a bunch of marketing around it.
It’s classic Apple commenter not know about Apple. They offered matte display upgrades to the MacBook Pro almost 20 years ago. The current glossy black display only became a product line wide choice with the retina displays in 2012, likely because they didn’t prioritize getting an appropriate matte glass finish on the retina screens due to low demand.