Another European agency shifts off US Tech as digital sovereignty gains steam

Are there any publicly traded European cloud companies that will benefit from Europe hosting more of their stuff on their own?

I looked at IONOS, but it seems they just let their cloud product rot away? The cloud backend looks outdated and lacks basic features like uploading private keys that can be used when provisioning new VMs.

I also looked at OVH, but their website and interface look like total chaos to me. I felt lost all the time while I was trying to set up a VM, and while trying to use their AI APIs.

Considering that Europe has an economy as large as the USA, it is puzzling how small these companies are. The combined market cap of IONOS and OVH is less than $10B.

Hetzner comes to mind.

They would probably need a anchor client that would allow for predictable growth at scale - AWS always had Amazon.com GCP had its gmail and other workspace apps. Ideally the varoius goverments in the EU would commit to only hosting their work on them , however from one article read recently even the rules they come up with to test sovereignity claims are gamed to benefit the US providers.

Hetzner is not a publicly traded company.

Europe does not have the same market conditions as the US. The continent is divided into a gazillion amount of small countries, each with their own rules, laws, regulations, languages, customers, pension systems, healthcare systems, and taxes. Even the currency is not the same everywhere. Not to mention the cultural differences.

Pretty hard economy to survive in.

US companies seem to sell into Europe just fine?

Amazon, Google, Microsoft - they all make tens of billions of revenue in Europe.

Why wouldn't a company based in Europe be able to do the same?

maybe for the better

US companies get big first, only then try Europe once they have big revenue/headcount to handle the risk/complexity.

Like https://www.stackit.de/en/ which is the cloud offering of Schwarz Group, owner of Lidl?

Yep,hopefully their API offerings are industry compatible and requisition of resources for clients is smooth. Would also help if they can onboard similar sized operations that are currently doing their own hosting or using one of the non-EU clouds.

They have been a sustainable business from the start, and it shows.

EU federalism would solve this issue, and likely cause others.

The concept of European federalism is extremely interesting to me. The first I heard about it was at a house party in Prague, from a group of very excited young people. It feels both impossible and inevitable.

Here is a subreddit on the topic: https://old.reddit.com/r/EuropeanFederalists/

The US started this way... Europe must be careful about how much power is given the EU or it will end up the same way.

One thing they have for them is a lot of money to invest from their American market, and enough momentum that they can afford barely sustainable European operations for a few years whilst they figure things out and streamline everything.

> I also looked at OVH, but their website and interface look like total chaos to me.

Lol. OVH is possibly the largest and most successful provider in Europe.

Are you using them?

Yes, lots. Why?

Uhhh US companies can do it.