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AMD could enter ARM market with Sound Wave APU built on TSMC 3nm process

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283 points walterbell | 1 comments | 31 Oct 25 03:07 UTC | HN request time: 0.207s | source
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stevefan1999 ◴[31 Oct 25 05:54 UTC] No.45768818[source]▶
Legendary Chip Architect, Jim Keller, Says AMD ‘Stupidly Cancelled’ K12 ARM CPU Project After He Left The Company: https://wccftech.com/legendary-chip-architect-jim-keller-say...

Could be a revival but for different purposes

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1. zoeysmithe ◴[31 Oct 25 14:48 UTC] No.45772565[source]▶
AMD was being pummeled by Intel during the time Jim was there and was only the giant we know today when Jim left. AMD did this, mostly, by x64 server market. So AMD did what it could to get around intel's and apple's monopolies. Intel on the server end came in at a higher price, and often worse performance or more power usage, or both. I'm not sure who AMD would have sold ARM to in 2010's. Apple didnt want their product and made their own, cell phone companies were cozy with the established ARM vendors, MS wouldnt launch an actual ARM laptop for years, data centers didn't want it, etc.

Look at intel's various arm or embedded offerings it keep canceling. It can't find buyers. Qualcomm and Samsung other vendors just keep eating up sales in ARM.

Now I imagine AMD sees ARM servers as the future and wants to make sure not to be left behind, on top of ARM desktop/laptop and further embedded.

I think this mostly a sign the world is now moving away from the old x86/64 system that ruled technology for so long. AMD is needs to stay competitive here.