Legendary Chip Architect, Jim Keller, Says AMD ‘Stupidly Cancelled’ K12 ARM CPU Project After He Left The Company: https://wccftech.com/legendary-chip-architect-jim-keller-say...
Could be a revival but for different purposes
replies(7):
Could be a revival but for different purposes
Would make much more sense to compare with Qualcomm trajectory here as they dominate the high end ARM SoC market.
Basically AMD missed the opportunity to be first mover on a market which is now huge with a project Apple proved to be viable three years after the planned AMD release. Any way you look at it, it seems like a major miss.
The fact that other good decisions in other segments were made at the same time doesn’t change that.
No man, apple basically had the power to frog march it's app devs to a new cpu arch. That absolutely would not have happened in the windows ecosystem given the amount of legacy apps and (arguably more importantly) games. For proof of this you need look no further than Itanium and windows arm
If most Intel hardware makers had gone full ARM, they would simply have lost market share. Apple customers are going to buy Apple hardware—whatever it has inside.
But of course Apple controls not just the hardware but the OS. So ya, if only Apple hardware will run your application, you are going to port to that hardware.
Apple has a massive advantage in these transitions for sure.