AMD could enter ARM market with Sound Wave APU built on TSMC 3nm process

Legendary Chip Architect, Jim Keller, Says AMD ‘Stupidly Cancelled’ K12 ARM CPU Project After He Left The Company: https://wccftech.com/legendary-chip-architect-jim-keller-say...

Could be a revival but for different purposes

Funny how some of his projects got cancelled like K12 at AMD or Royal Core at INTC and people always act like that was terrible decision, yet AMD is up like 100x on stock market and INTC... times gonna tell

Seems completely uncorrelated with what is discussed especially considering Intel didn’t enter the ARM market either.

Would make much more sense to compare with Qualcomm trajectory here as they dominate the high end ARM SoC market.

Basically AMD missed the opportunity to be first mover on a market which is now huge with a project Apple proved to be viable three years after the planned AMD release. Any way you look at it, it seems like a major miss.

The fact that other good decisions in other segments were made at the same time doesn’t change that.

> Basically AMD missed the opportunity to be first mover on a market which is now huge with a project Apple proved to be viable three years after the planned AMD release. Any way you look at it, it seems like a major miss.

I don't think this is a fair position. It could as well be that focusing in K12 would have delayed Zen, maybe delaying it enough that it could have become irrelevant by the time it got to market.

Remember that while Zen was a good CPU, the only reason it made as much impact as it did was because it also was released in a good time (when Intel was stumbling with 10nm and releasing Skylake refresh after Skylake refresh).