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AMD could enter ARM market with Sound Wave APU built on TSMC 3nm process

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283 points walterbell | 3 comments | 31 Oct 25 03:07 UTC | HN request time: 0.855s | source
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stevefan1999 ◴[31 Oct 25 05:54 UTC] No.45768818[source]▶
Legendary Chip Architect, Jim Keller, Says AMD ‘Stupidly Cancelled’ K12 ARM CPU Project After He Left The Company: https://wccftech.com/legendary-chip-architect-jim-keller-say...

Could be a revival but for different purposes

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high_na_euv ◴[31 Oct 25 09:22 UTC] No.45769959[source]▶
Funny how some of his projects got cancelled like K12 at AMD or Royal Core at INTC and people always act like that was terrible decision, yet AMD is up like 100x on stock market and INTC... times gonna tell
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guerrilla ◴[31 Oct 25 09:44 UTC] No.45770095[source]▶
Cult of personality... or maybe people just want cool stuff for fun.
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1. keyringlight ◴[31 Oct 25 11:11 UTC] No.45770725[source]▶
Keller himself credits the many people responsible for the contributing parts [0]. I think the general 'enthusiast' tech press and reporting likes hero figures and the simplicity it brings, even better when you can cast a good guy against a bad guy, and the background in this case would be AMD vs intel.

[0] https://web.archive.org/web/20210622032535/https://www.anand...

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2. BirAdam ◴[31 Oct 25 12:00 UTC] No.45771066[source]▶
Humans inherently like having a narrative. When we discuss historical events, we typically want to have a clearly defined leader and/or visionary upon whom to pin events. Without this, our imaginations aren't as engaged, and therefore emotions aren't stirred. For example, the stories of early game companies are great because the teams were very small, a narrative can be written, and the product was fun. With modern games, budgets are massive, teams are massive, and things are often designed and approved by committee. The result can be beautiful and fun, but the story getting there isn't as entertaining.
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3. AnthonyMouse ◴[31 Oct 25 21:05 UTC] No.45776689[source]▶
This is the same reason we have trouble erecting defenses against "the banality of evil" etc. When the villain wears a monocle and smokes a cigar, everybody hates them. When the villain is a misaligned structural incentive, a million people can die and politicians and the media will start rounding up scapegoats instead of actually changing the incentive.