A change of address led to our Wise accounts being shut down

At some point customer service died. Businesses of seem to no longer be interested in dealing with customers. Good customers come in all shapes and sizes, and often don't exactly fit a cookie cutter. It's frustrating to see businesses just cut and run the moment something becomes a problem that needs more than a series of pre-scripted responses to be resolved.

There was a time when the general consensus was that treating customers well would result in greater retention, which, in turn, would ultimately prove to be net positive profit-wise over time.

It seems like that changed somewhere around the turn of the century, whereby businesses started to decide that it was better to cut down on customer service, and in some cases, go so far as to ban customers. The first cases of this I recall reading about had to do with Best Buy, and specifically their policy of banning people from their stores who made a lot of returns.

I'm not really sure how it ultimately maths out - i.e., whether it's long-term optimal to drop troublesome customers or merely short-term optimal, and this was primarily taken from the perspective of retail.

As such, I'm sure the math changes a little for subscription services. However, I also recall my prior employer's support activity followed a power law distribution across its clients, so it wouldn't surprise me if a policy to drop particularly noisy clients is a net savings there as well.

It did "math out" because these industries heavily lobbied and regulated that starting an alternative is close to impossible. Think about Wise: How many companies out there have the same service? The closest are Revolut and Airwallex. So in a world of 8 billion people and millions of businesses, there are only 3 companies that do the same thing that Wise do. In comparison, there are thousands of banks around the world.